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UPDATE_LOG:003
0 to 14 clicks. 2 now in conversation (and custom fonts are in)
Yo.
Something cool happened today.
A couple weeks back I shared a tip on adding a custom “Get an estimate” button to your site. This wasn’t just a visual improvement. It also improves conversion.
Ethan did this on his site and went from 0 clicks to 14 people using his estimator within a few days. 2 of these are in conversation for a new project. So cool to see.
Hit reply if you want help setting this up.
Oh, and collectively we sent 45 estimates this week!
Whats new?
Three big improvements this week:
Custom fonts. You can now add your own font to your Ballpark estimator. Another step toward making it feel native to your site (stoked). I also added a bunch of Google fonts. One of my favourite Figma features is hovering on a font to see how it feels. So I added that too.

Custom fontssssssss
New Email Builder. The old one was confusing. So I rebuilt it. You can now conditionally show content without the hard-to-understand syntax. Answers from submitters are one click to add. Give it a try and tell me what you think.

New email builder.
Smoother pricing rules experience. I’ve cleaned up the pricing rules interface. Cleaner naming. Better dropdowns. A modal that actually makes sense. Building complex pricing logic should now be way easier.
Who went live this week
I think its cool to highlight the agencies and freelancers who went live with Ballpark this week. Clients, If you're looking to hire, these teams and freelancers will give you a ballpark price instantly 😉
https://www.hannahbogdanova.com/ - Bespoke websites for home & renovation businesses
https://valientebrands.com - Purpose-led Brand Consultancy
https://pilcrow.no - Driven by strategy, creativity and technology
Coming soon
I’m building something I'm really excited about: a directory of Ballpark users.
A place where potential clients can browse agencies and freelancers who offer instant estimates. You get discovered. Clients save time. Win win.
Pro members will get priority placement when we go live.
Some screens of the design:

Ballpark Directory.

Ballpark Directory Listing Page
That's all this week. If you have feedback, drop it in the board here.
Keep crushing. Talk soon.
Will
P.S. The directory will only list users with Ballpark active on their site. If you haven’t set up yet, now’s probably a good time. Reply and I’ll walk you through it.