UPDATE_LOG: 001

The email that restarts dead conversations

Author

Will Thomson
December 15, 2025

Yo.

What a crazy couple of weeks.

Wanted to jump on and give you a quick update on whats happening with Ballpark. I'll send this email every two weeks to share product updates, service business tips, and whats working for freelancers and studios using Ballpark. Feel free to unsubscribe below. No hard feelings.

Whats new? 

Feels like I was shipping like a madman this week. Here's a quick overview of the updates made:

  1. Ability to remove "Powered By" branding for Pro users.

  2. Custom open icons - Couple sick implementations here:

    Custom open icons

  3. When conditions in the pricing rules - Only apply pricing rules when a condition is met. Example: only add $650 per page WHEN theres more than 5 pages selected.

  4. Email variables - Personalise emails even further by bringing submitters answers into the email.

  5. Email conditionals - Only show certain parts of the email based on the submitters answers.

  6. Currency selection - UK / Europe friends can now send estimates in their native currency.

  7. Email notifications - Know as soon as you get a new lead.

  8. Widget Update - Its now using a different technology stack that allows for animations, dynamic heights based on the content, and in the future styles from the site its embedded on.

The TLDR - a bunch of quality of life updates that users needed for their workflows. `

Something to help you this week:

Something thats worked super well for my own studio is the 9 word follow up email.

Here's how it works:

Say you get a new lead via Ballpark for an interactive landing page. Client runs through the widget on your site, gets a price, and you get their info. But you don't hear anything for a couple days.

After 2 days (thats how long I wait), send them this email: "Are you still looking for help with your landing page?"

You'll be surprised the amount of people who will respond. If its a "yes", cool you're back in the conversation. If its a "no", you can move on and didn't waste 30 minutes crafting the perfectly polished wall of text that nobody is going to read.

Try it.

Who went live this week:

I think its cool to highlight people who went live with Ballpark this week. If you're looking to hire, these teams and freelancers will give you a ballpark price instantly 😉

That's all this week. If you have feedback or want to see what I'm working on in real time, check the feedback board here

Keep crushing. Talk soon.

Will